ESG Advisory / Brand Identity / Website
ON THE EDGE
Where business performance meets environmental responsibility.
Where business performance meets environmental responsibility.
On The Edge Consulting operates at the intersection of environmental governance, social responsibility, and corporate strategy. Founded by Mapaseka Lukhele in Roodepoort, Gauteng, the firm advises DFIs, SOEs, and private sector clients across Southern Africa. They needed more than a logo. They needed a complete professional identity system - brand presentation, 10-page company profile, and a deployed website - that could hold its own in a boardroom with development finance institutions.
Forest-green anchored. Terracotta accented. A brand palette that communicates environmental expertise without sacrificing corporate gravitas. Four lockup variants ensure the identity works on cream, on forest, on terracotta, and in minimal outline.
“ A brand built for the boardrooms where sustainability strategy gets decided.
A single-page responsive site with GSAP ScrollTrigger animations, deployed to onthedge.co.za via GitHub. Dark forest background. Custom favicon set. Full Open Graph and Twitter Card meta tags. No CMS overhead - just fast, elegant, and performant.
The three-phase consulting approach - Assess, Integrate, Transform - visualised as an interactive journey through the firm's methodology.
Identity systems that earn trust before you speak a word.
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