PEG Security full team formation at golden dawn Highveld with K9 and fleet - hero still from the When Seconds Count commercial
Video / Broadcast Grade / 2026

WHENSECONDS COUNT

Four cuts. Dual voiceover. Kinetic typography. Built without a shoot day.

The Brief

PEG Security had no existing video material. Their brand lived in a static company profile and a photo library. The brief required a broadcast grade tactical commercial that could run on TV, sit on YouTube pre-roll, perform on Instagram and LinkedIn, and compress cleanly for WhatsApp distribution. The suite had to carry the full PEG brand identity across every scene — the Audi A7 tactical response vehicle, the uniformed team, the K9 unit, and the gold Spartan shield — preserved frame by frame. All produced without a traditional shoot day, crew, or location booking.

The Operation
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Final Cuts
Broadcast grade 1080p
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Voice Castings
SA male + SA female
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Music Directions
Auditioned and mixed
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Thousand Saved
Vs traditional production
The Commercial

A 75-SECOND STORY.
COMMAND TO FORCE.

A four-beat narrative — command room radio moment, tactical deployment in the rain, K9 perimeter at blue hour, full team formation at golden dawn — closing with a brand lockup and contact card.

Four Beats

COMMAND. DEPLOY. HUNT. FORCE.

Every scene anchored to a real PEG asset. The same Audi A7 response vehicle. The same K9 handler and Malinois. The same team, the same compound, the same Spartan shield — preserved across every cut.

Scene 01 Command - Operations manager at wooden desk answering the radio under warm amber lamp
Scene 02 Deployment - Hero driving PEG Audi A7 in heavy rain tactical response
Scene 03 Hunt - K9 handler with Belgian Malinois at razor wire perimeter at blue hour with grain silos
Scene 04 Force - Full PEG team formation at golden dawn Highveld with K9 and fleet
Kinetic typography services showcase - gold headline over moving footage
End card brand lockup with contact details over Mpumalanga storm clouds
Four Cuts

PICK YOUR CUT.
PICK YOUR VOICE.

A 39-second core spot for TV, pre-roll, and social. A 1 minute 15 second extended cut with kinetic typography services showcase for YouTube and website hero. Both cut with a deep male voice and a warm female voice so you can A/B the tonal fit.

Core 39s · Male Voice
Core 39s · Female Voice
Extended 1:15 · Male + Kinetic
Extended 1:15 · Female + Kinetic
" Broadcast grade commercial work. Without a shoot day.
Services Delivered
Creative Direction
Scene Storyboarding
Reference Library
Voiceover Casting
Music Direction
Sound Design
Motion Graphics
Kinetic Typography
Broadcast Delivery
What We Shipped

DELIVERABLES

4 Broadcast Cuts
39s core x2 + 75s extended x2, all 1080p
Dual Voiceover
SA male + SA female for A/B testing
Directed Music Bed
5 options auditioned, winner mixed under voice
Kinetic Typography
Services showcase motion graphics sequence
6 Scene Stills
Social-ready key frames per beat
Client Handover Brief
2-page brief + distribution playbook
More PEG Work
PEG HOLDINGS BRAND SYSTEM
Nine companies. One visual system. The brand identity behind this commercial.

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