PRIVACY POLICY

WHO WE ARE

Aleph Creative-Hub is a division of Gahn Eden (Pty) Ltd (Registration Number: 2015/272887/07), a private company registered in the Republic of South Africa.

We are based in Johannesburg, South Africa. For any privacy-related enquiries, contact us at bakielnxumalo@gmail.com.

WHAT DATA WE COLLECT

We collect personal information only when you voluntarily provide it to us. This includes:

• Contact form submissions - your name, email address, phone number, and message content when you use our contact form
• Email correspondence - information you share when emailing us directly
• WhatsApp enquiries - messages and contact details shared via WhatsApp
• Analytics data - anonymised usage data collected through cookies (see our Cookie Policy)

HOW WE USE YOUR DATA

We use the personal information we collect for the following purposes:

• To respond to your enquiries and provide requested information about our services
• To prepare quotations, proposals, and project briefs
• To deliver contracted services and communicate project updates
• To improve our website and services based on anonymised analytics
• To comply with legal obligations under South African law

We do not sell, trade, or rent your personal information to third parties. We do not use your data for automated decision-making or profiling.

LEGAL BASIS FOR PROCESSING

Under POPIA (South Africa)

We process your personal information in accordance with the Protection of Personal Information Act (POPIA), 2013. Our lawful bases for processing include:

• Consent - when you voluntarily submit your information via our contact form or correspondence
• Contractual necessity - when processing is required to deliver services you have engaged us for
• Legitimate interest - for improving our services and website functionality

Under GDPR (UK/EU)

For visitors from the United Kingdom or European Union, we process your data in accordance with the General Data Protection Regulation (GDPR). The same lawful bases apply: consent, contractual necessity, and legitimate interest.

DATA RETENTION

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected:

• Contact form data - retained for 12 months after last correspondence, then deleted
• Client project data - retained for the duration of the client relationship plus 5 years for record-keeping
• Analytics data - anonymised and aggregated, retained indefinitely

YOUR RIGHTS

Under both POPIA and GDPR, you have the right to:

• Access - request a copy of the personal information we hold about you
• Correction - request that we correct any inaccurate or incomplete data
• Deletion - request that we delete your personal information (subject to legal obligations)
• Objection - object to the processing of your data for specific purposes
• Data portability - request your data in a structured, machine-readable format
• Withdraw consent - withdraw previously given consent at any time

To exercise any of these rights, email us at bakielnxumalo@gmail.com. We will respond within 30 days.

DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes secure hosting, encrypted communications, and access controls.

THIRD-PARTY SERVICES

Our website may use the following third-party services that process data on our behalf:

• Website hosting - for serving our website content
• Analytics - for anonymised website usage statistics

Each third-party processor is required to handle your data in accordance with applicable data protection legislation.

COOKIES

Our website uses cookies. For full details on what cookies we use and how to manage them, please see our Cookie Policy.

CHANGES TO THIS POLICY

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

COMPLAINTS

If you believe your privacy rights have been violated, you may lodge a complaint with:

• South Africa: The Information Regulator - inforegulator.org.za
• European Union: Your local supervisory authority under the GDPR

CONTACT

Aleph Creative-Hub
A division of Gahn Eden (Pty) Ltd
Registration: 2015/272887/07
Johannesburg, South Africa
Email: bakielnxumalo@gmail.com
WhatsApp: 065 938 7000